Interactive video can fundamentally change the journey that the viewer goes through whilst watching. With a conventional video format, it is the filmmaker or author who decides the narrative of the story, information presented and images, and in which order. The viewer assumes a passive role. In the case of interactive video, how’s that journey is constructed is left up to the viewer – resulting in far more active engagement.
Tin Pan Media is constantly looking to improve and innovate with the use of video, exploring in a cost-effective way how businesses can communicate better and more effectively with their audiences.
The power of interactive video can also be combined with high-quality remote systems, which Tin Pan Media has created to allow content creators and presenters to record professional videos from home.